After trying my hand at blogging for a little while now, here are a few of the things I have learned along the way.
FIRST LESSON: You have to start somewhere. I had no idea what I was doing, but I knew I had something to say. So I just started blogging. It wasn't easy, and I often felt inadequate, but I did it anyway. Just by going through the process of preparing blogs I feel like my thoughts are more organized and I have been able to capture some of the solutions we deliver our clients in bite-sized "gems."
SECOND LESSON: Just because you write a blog does not mean anyone will read it. For some reason I thought that people would start finding my blog and be so overwhelming enlightened by its content that they would come back every day. Not only has that not happened, but I have also realized that there are very few places on the web that I visit regularly. I only go back regularly for excellent content. No pressure, but I now, very humbly, admit that I cannot produce that kind of content every day. But I know my content helps some and adds value to many of my professional and personal relationships, so I keep doing it. I hope I'm getting better.
THIRD LESSON: It is okay to market your blog in appropriate mediums. I let people know about my blog posts through Twitter and Facebook, although that is not my only activity on those platforms. I spend most of my time connecting with people and building relationships - which creates an environment that is very approving of mild self-promotion.
FOURTH LESSON: Comments are good, not bad. You should allow people to comment on your blog posts and be open to their input and suggestions. It may be scary to put yourself out on the internet in the form of a blog post so anyone can comment on your writings. For the most part commentors are kind and they usually have some good insight to add to your thoughts. Be humble, and you will learn a lot from their comments.
This post was inspired by the following video of Seth Godin and Tom Peters. The topic is blogging. It is short and powerful - I recommend you watch it: WHY SHOULD I BLOG?